I am currently waiting on a reply from a company that offered us a link building campaign that would be specificly designed to promote one of our clients.
I approached them after hearing their advert on a generic radio station and wondered what they offered.
It turned out that after requesting a sample list of the links that they would build for the client that they were all based in the same area of the country, all designed by the same design agency and the largest page rank was a on screen page rank of 6. An on screen PR of 6 is superb but it was obvious that every client they had built a site for carried good anchor text links back to the designer.
It was therefore a complete waste of everyones time.
Having links is essential but it should be carried out by professionals.
If anyone is pitched such a service request a list of clients and a list of the links that they have generated for that client.
I would then suggest using the link:http://www.domain.com within Google to check the inbound links.
Another good source of website information can be found using the Yahoo Site Explorer here you will be able to see all of a websites inbound links to check against the list you are supplied with.
Remember to always check who links to those links aswell and if you see a reciprocal pattern forming then it's probably not worth it. It shouldn't do you any harm but it probably won't increase your indexing position either.
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